（世紀君 21世紀英文報）

BM女孩

A4腰

筷子腿

這些標簽是否曾經成為過你努力的方向？

 

Narrow faces, waists as slender as an A4 sheet of paper, and legs as slim as an iPhone 6 — these were once celebrated beauty standards on Chinese social media, highlighting people's — especially young women's — strong desire for a skinny figure.

 

張肖，26歲，來自濟南。她回憶起2019年9月BM品牌進入中國時，以短小緊身和露膚設計聞名，他們只提供最小的尺碼，社交媒體上涌現了一大批的“BM女孩”，“BM風格”也成為那時年輕中國女性追捧的潮流。

 

Zhang Xiao, a 26-year-old from Jinan, East China's Shandong province, recalled the brand's arrival in China in September 2019. Known for its short, tight, and revealing designs available only in the smallest sizes, it created the phenomenon of "BM girls" on social media, making the "BM style" a coveted trend among young Chinese women.

 

圖源：受訪者供圖

 

自認曾是“BM女孩”的張肖記得，“我穿上它，我還穿的很好看，我會很得意。我會覺得我是社交媒體里宣傳的那種能穿下BM的很辣的那種女孩。”

 

Identifying herself as a "BM girl" at that time, Zhang remembered, "I felt proud wearing it and looking good in it. I enjoyed being one of those attractive girls who could fit into BM clothes as portrayed on social media."

 

為了達到理想的身材，張肖堅持每天只吃一餐——通常是一鍋沒油沒碳水的水煮菜。她每天都用瘦腿按摩器，用到皮膚發紅，甚至認真考慮過吸脂手術，以達到運動無法實現的細腰和天鵝頸。

 

To achieve her desired figure, Zhang restricted herself to one meal a day — usually a light hotpot without oil or carbohydrates. She used leg slimming massagers daily until her skin turned red and even seriously considered liposuction to achieve the slender waist and neck she wanted, which exercise alone couldn't provide.

 

“曾經有一段時間，我看我自己身材上哪兒都有問題。我甚至都覺得那會兒是有一點兒心理障礙的，”她坦白道。

 

"There was a time when I scrutinized every flaw on my body. I suppose I must have had some kind of psychological issues back then," she confessed.

 

盡管身高170厘米，體重剛剛過百，但張肖通過這些極端方法將體重減到48公斤。

 

Despite standing at 170 cm and weighing slightly over 50 kg, Zhang managed to trim down to 48 kg through these extreme measures.

 

張肖的經歷并非個例。代賀，34歲，來自遼寧沈陽市，是一名珠寶設計師，同時也是自由潛水全國冠軍，她也曾為了追求世俗意義上的美而采取極端的減肥方法。

 

圖源：受訪者供圖

 

Zhang's experience is not an isolated one. Dai He, a 34-year-old jewelry designer from Shenyang, Northeast China's Liaoning province, and a national champion in freediving, also resorted to extreme weight loss approaches in pursuit of societal beauty ideals.

 

為了減肥，她嘗試過針灸、桑拿、哥本哈根飲食，甚至試過一周只吃蘋果。

 

She experimented with acupuncture, sauna sessions, the Copenhagen diet, and even tried eating only apples for a week.

 

而現在的年輕女性

打破既定審美

運動健身

成為健康又有力量感的

鏗鏘玫瑰

 

Young women in China are reshaping beauty ideals, moving beyond traditional norms toward embracing strength and self-empowerment through sports and fitness.

 

然而，這些網上風靡一時的潮流熱度逐漸褪去，投身體育和健身的女孩們得到了更多關注和好評。

 

Yet these internet-driven trends seem to be fading away as girls engaged in sports and bodybuilding are gaining increased visibility and popularity.

 

“我也注意到這個趨勢，越來越多的女孩開始把重心放到自己身上，關注自己是否開心、幸福。女孩需要一個啟蒙的過程。我們以前的審美是偶像劇塑造出來的白瘦幼的偏好，但隨著我們慢慢長大，我們會努力奪回自己生活的主控權，”張肖說道。

 

"I've noticed that more girls are now prioritizing their own happiness and well-being over their body image. Our previous beauty ideals were heavily influenced by idol dramas, favoring pale, slender, and youthful looks. But as we mature, we strive to take control of our own lives," said Zhang.

 

代賀注意到一個顯著的變化，指出身體羞辱的情況有所減少。“幾年前，在公共場合穿緊身褲會引來注目。如今，無論體型如何，更多的女孩自信地穿上她們選擇的衣服。在工作場所、健身房和各種其他場合，你可以看到更多自信的女性擁抱她們獨特的風格。”她說。

 

Dai has witnessed a significant change, noting a decline in body shaming. "Several years ago, wearing leggings in public would draw stares. Nowadays, regardless of body shape, more girls confidently wear whatever they choose. In workplaces, gyms, and various other settings, you can see more self-assured women embracing their unique styles," she said.

 

審美并沒有“優劣”一說

有的

只是不斷拓寬的

審美邊界

 

“并不是說白白瘦瘦就不好，而是審美變得更加多元和包容了。黑黑壯壯也可以很自豪，因為我有力量，跑得快，打球厲害。”

 

"It's not that being slim and fair-skinned is no longer desirable, but beauty standards have diversified and become more inclusive. Chinese girls with darker complexions and more muscular physiques can now take pride in symbolizing strength, speed, and athletic prowess."

 

越越，28歲，來自吉林省通化市，現在是模特，也是運動博主，在小紅書上擁有超過27萬粉絲。

 

圖源：受訪者供圖

 

Yu Jiayue, a 28-year-old from Tonghua, Northeast China's Jilin province, is now a model and sports influencer with over 270,000 followers on the Chinese lifestyle-sharing platform Xiaohongshu.

 

她的模特生涯也體現了市場的變化。盡管她一直以來主要與運動品牌合作，但幾年前這些品牌還曾批評她“太肌肉發達”。然而，近年來，模特的選拔標準變得更多樣。

 

Her modeling journey may indicate shifts in the market. While mainly collaborating with sports brands, even these brands used to criticize her for being "too muscular" just a few years ago. However, in recent years, the criteria for models have become more flexible and diverse.

 

悅納自己

需要一個過程

是自我意識和內在安全感

崛起的過程

 

對于張肖來說，培養更深刻的自我意識是緩解容貌焦慮的關鍵。通過攀巖，她學會了更好地發展自己的身體，發現了自己的潛能。

 

For Zhang, developing a deeper sense of self-awareness is crucial in easing concerns related to appearance and body image. Through rock climbing, she has learned to use her body more effectively and discovered her potential and capabilities.

 

“很多女生對于自己的凝視和不滿，往往源于缺乏堅定的自我意識。她們過于依賴他人的認可。”她說。“那些承諾‘變美’的產品利用了這種不安全感。一旦女孩們跳脫出來，她們就能欣賞自己的身體，而不是只盯著不完美的地方。”

 

"The critical gazes and self-doubt many girls direct toward themselves often stem from a lack of strong self-awareness, leaning too heavily on the approval of others," she said. "Products that promise to 'enhance beauty' exploit this insecurity. Once girls transcend this, they can appreciate their bodies without constantly seeing flaws."

 

 代賀理想中的女性形象是風格獨特、充滿自信的。在她看來，風格代表著一個人堅強穩定的內核——無論是運動風、中式風、森林風、休閑風，女性不害怕展現出與別人不同。而自信的人格則來源于“有自己的一片小天地”-- 這也許是她工作上取得的成績，或是愛好上投入的精力。

 

Dai believes an ideal woman is someone with a unique style and confidence. For her, style reflects a person's inner stability — whether sporty, traditional Chinese, nature-inspired, or casual, she embraces her distinctiveness. Confidence, she asserts, arises from having "a little world of her own" — be it professional accomplishments or dedication to hobbies.

 

英文報道來自China Daily Z Weekly 2024年6月19日第17版

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