Wincor World 2014: A view into the future of IT in retail and banking
2014德利多富世界大會：放眼零售業和銀行業網絡技術的未來
 
Innovative hardware, software and services concepts that banks and retailers can use for efficient, customer-friendly business operations, plus ideas for the banks and retail stores of tomorrow: this is the focus of Wincor World at the A2 Forum in Rheda-Wiedenbrück. There, Wincor Nixdorf and its 46 partner exhibitors will present the IT solutions of the future across approximately 500 exhibits.
創新的硬件，軟件和服務概念，這些能使銀行和零售商提高業務操作效率的因素，再加上對未來銀行和零售商店的想法：這是德利多富在雷達—維登布呂克A2論壇的世界年會關注的焦點。在那里，德利多富公司及其46個伙伴參展商通過大約500件展品就未來的網絡技術展示解決方案。
 
And with its 50 presentations and workshops, the conference program at Wincor World also contributes to making this event an industry highlight for IT experts and managers at banks and retail companies from more than 90 countries around the world.
通過其共計50個演講和研討會，德利多富世界年會聚集來自世界各地90多個國家的網絡技術專家和銀行經理，會議計劃也有助于使這一事件成為該行業的重頭戲。
 
This year's trade fair mirrors the evolution of Wincor Nixdorf's orientation: Many of the solutions presented there feature software as the innovation driver. "Today's consumers do their business via smart phone, tablet or the Internet as well as in bricks-and-mortar bank branches and stores. Banks and retailers are currently changing the way they do business to accommodate this trend. We support them in their efforts and enable new processes, especially through innovative software," said Eckard Heidloff, President and CEO of Wincor Nixdorf, at the opening of Wincor World.  
今年的交易會反映了德利多富公司經營導向的演變：軟件是創新的驅動是今年提出的許多解決方案的特色。“今天的消費者通過智能手機、平板電腦或互聯網以及實體銀行分支機構和商店進行他們的業務。為適應這一趨勢銀行和零售商正在改變他們做生意的方式。我們創新工藝，特別是通過創新型軟件來支持他們的工作，”德利多富總裁兼首席執行官�？ǖ� 海德洛夫在德利多富世界年會開幕式上如是說。
 
At the beginning of the new fiscal year in October 2013, Wincor Nixdorf bundled its cashless and mobile transaction processing know-how in a new business unit – Cashless Payment Solutions. The result was a new portfolio for processing cashless and mobile transactions. At Wincor World, the company is introducing and showcasing a marketplace for Android-based apps that retailers can use to manage and enhance their sales and payment processes. The software runs on a design-oriented payment tablet. "By adding this growth topic to our portfolio we can offer banks and retailers even more comprehensive support," explains Heidloff.
在2013年10月新的財政年度初始，德利多富公司將其無現金和移動事務處理技術捆綁在新業務單元——無現金支付解決方案。結果是一個處理無現金交易和移動交易新的組合。在德利多富世界大會上，公司介紹和展示了以安卓系統為基礎應用程序市場，通過這一應用程序零售商可以管理和提高他們的銷售業績和付款流程。該軟件在一個設計型支付平板電腦上運行。通過向我們的組合添加這種增長主題，我們可以為銀行和零售商提供更全面的支持,海德洛夫解釋道。
 
Banks integrate new technologies and enhance the customer experience
銀行整合新技術，提高客戶體驗
 
At Wincor World, Wincor Nixdorf is showing how banks can enhance the customer experience with new service concepts. The range of self-service options can be expanded strongly when staff use video or tablet computers to help clients with certain transactions. And to make self-service systems even more intuitive to use, in the future bank customers will be able to design their own user interfaces using the touch and swipe technology they already know from tablet computers and smart phones. Visitors to Wincor World can try this out on an ATM. They can also discover how to withdraw cash at a new Smart ATM using their mobile telephones and a special mobile banking app.
在德利多富世界大會上，德利多富公司展示銀行如何通過新服務概念提升客戶體驗。自助服務選項的范圍可以通過員工使用視頻或平板電腦幫助客戶操作某些交易得到巨大擴展。未來銀行客戶將能夠使用他們已經從平板電腦和智能手機學會的觸摸和滑動技術來設計自己的用戶界面，從而使自助服務系統的使用更加直觀。德利多富世界大會游客可以在這個自動取款機上試試這個系統。他們還可以發現如何通過使用他們的移動電話和一個特殊的移動銀行應用程序在新的智能自動取款機上取現。
 
Other banking exhibits at Wincor World include two examples of branch design as an answer to the question of the design of the bank branch of the future. Here, it must be possible to implement self-service solutions quickly and stably and operate them cost-efficiently. Finally, Wincor Nixdorf will show how ATM operators can outsource responsibility for the performance of their networks by commissioning complete IT services.
德利多富世界大會上其他的銀行展品包括銀行分支機構設計的兩個例子，這是針對回答未來的銀行分支機構的設計這個問題的。在這里,必須能夠快速、穩定地實現自助服務解決方案并符合操作成本效益。最后,德利多富公司將展示ATM運營商如何通過委托完整的網絡技術服務外包其網絡的性能。
 
 Flexible checkout concepts for retail
靈活的零售付款概念
 
Wincor World will see the premiere of the newest member of Wincor Nixdorf's BEETLE family of POS systems: the BEETLE /iPOS. With its all-in-one design, multitouch interface and powerful yet energy-saving technology, this system opens a new chapter in the 40-year success story of POS technology at Wincor Nixdorf.  The latest software version – TP.net 5.5 – demonstrates the high performance of state-of-the-art store software that retailers can use for uniform control across all their delivery channels. Another European premiere is the presentation of the new tablet solution BEETLE mobile POS. It can be used as a fully functional stationary checkout, for mobile payments, to assist customers at the shelf or merchandise display, or even for administrative tasks and inventorying.
德利多富世界大會將看到德利多富公司甲蟲家族的銷售終端系統的最新成員的首映：甲蟲/ ipos。一體化設計，多點觸摸界面和強大的節能技術,該系統在德利多富公司的40年POS技術的成功故事里打開一個新的篇章。最新的軟件版本—TP.net 5.5—演示了最先進的高性能存儲軟件，零售商可以用來統一控制所有交付渠道。另一個歐洲首映的產品是新的平板電腦解決方案—甲蟲移動POS。它可以作為一個移動支付的功能齊全的靜止結帳系統，在貨架上或商品展示柜上協助客戶、甚至可以協助行政管理任務和盤點。
 
The need to grow more strongly in international and global markets through store expansion presents retail companies with a number of challenges. Wincor Nixdorf demonstrates how it can support retail companies across the entire lifecycle of a retail store: from its opening – whether in an existing or new market – to its operation and renovation or upgrade, and all the way to its decommissioning, Wincor Nixdorf can provide consulting, project management and the installation of IT systems and infrastructures for retail stores of any format.
零售企業需要通過在國際和全球市場的店面擴張變得更加強大，這給零售企業提出了一系列挑戰。德利多富公司演示了如何在一個零售商店的整個生命周期里支持該零售公司：從它的開張——無論是在現有或新市場——到其操作和改造或升級，一直到其停止運營,這期間德利多富公司可以為任何形式的零售商店提供咨詢、項目管理以及網絡技術系統和基礎設施的安裝。
 

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