Branding: Icicle – Managing Marketing Supply Chain in Asia for Brands
Tagline: When every marketing dollar counts
 
Company’s new website – Eng|Trad Chinese |Simp Chinese
 
References: Wellcom, INWK, HH Global, IBM Consulting, Accenture, Adgistics, Juniper Networks
 
Slanted words are not part of the copy
 

1. Home Page

When every marketing dollar counts
 
Showing a slide with the following message:

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Brand Asset Management
Cross Media Production
Smart Work-flows
 
Managing the Marketing Supply Chain in Asia for Brands
Followed by:
Value proposition presented in 5 slides of images:

1. Innovative technology-driven solutions

State-of-the-art technology to provide the highest level of consistency, transparency and work-flow automation

2. Cost effective cross-media capabilities

Videography, Photography, Design and Art, Gifts and Premiums, Print, Visual merchandising, Multi-channel

3. Impeccable client service | Immediate response

Professional client service team with strong client and sector knowledge attending to your needs

4. Regional presence | Local knowledge

Hong Kong | Beijing | Shanghai | Singapore | London
 
Twitter feed and headlines of news
Ticker: 15 years of experience, 700 vendors, 5 offices, 200+ clients, 5,000 projects per year [this to be updated every month, to be supported through CRM]
 

2. About Us
   1. Mission – Deliver to brands scalable and cost effective cross-media marketing solutions over the entire marketing supply chain across the region
   2. The Icicle Story – Create a timeline explaining the major milestones, supported by CRM

1998 – Icicle was founded as a global print management company with headquarter in Hong Kong
2002 – Began to offer artwork and graphics services
2006 – Began to offer cross-media solutions
2007 – Obtained FSC qualifications
2007 - Opened Icicle in Macau and London
2007 – Offered online web-to-print catalogue solution for corporate clients
2008 –Appointed as the licensed distribution partner for NewspaperDirect for Hong Kong and Macau
2008 - Opened Icicle Beijing
2009 – Appointed as the Print Manager for Asian Games Guangzhou 2009
2010 – Began to offer animation, videography and photography services
2011 – Began to offer web and mobile marketing services
2012 – Began to offer merchandising, gifts and premium services
May, 2013 – Established Icicle Singapore and Shanghai offices
 

3. Management [copy provided previously by Joyce]
   1. Bonnie Chan – CEO

 

2. Josephine Cheung – Managing Director

 

3. Joyce Kwong – VP, Global Business Development

 

4. Michael Chan – General Manager
4. Our footprint

[global map showing office locations]
 

3. Services
   1. Digital Asset Management – Create, review, amend and approve artwork on-the-go with full audit trail and significant savings in cost and time. Brands often find visual management challenging across local markets. Local adaptations are out of control and a lot of inefficiencies are found in dealing with local agencies, studios and even internal offices.  Our Digital Asset Management tool puts our client in full control in a secured private cloud environment.  Our clients using this tool are benefitting from cost and time savings via a streamlined workflow and a consolidated artwork strategy.   [animation to explain what it is] Greater control over your content assets
   2. Print and Cross Media Production Management

[This page is divided 2/3 to the left and 1/3 to the right.]

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Through end-to-end marketing supply chain management, we give the client greater control, lower costs and peace of mind.
What we do for you:

1. Production optimization – Optimizing specifications of print and cross media production against client’s campaign objectives, budgets and timeframes and branding guidelines
2. Supplier sourcing and selection – Identifying supplier options, managing open bidding process where applicable, tender administration, final price negotiations, appointment of suppliers and ongoing assessment of suppliers
3. Digital asset management – Artwork production, version control, final output and archiving
4. Production management – Quality control, proofing, press checking, production monitoring and risk management.
5. Logistics and distribution – Delivery tracking, warehousing and inventory management
6. Transaction support – Consolidated billing, eInvoicing, integration with client’s payment systems and audits
7. Reporting – real-time status reports, monthly, quarterly reports with production category, end user, business unit, brands breakdowns

 [RHS: A matrix on the side showing the following 9 blocks with the top 3 blocks greyed out as they belong to agencies and for the other six blocks, when clicked through shows samples of work for each category]
                            i.                Strategy
                          ii.                Creative
                        iii.                Brand Development

4. Design and art
5. Videography & Photography
6. Web & Mobile
7. Gifts and Premiums
8. Visual Merchandising, Roadshow and Exhibitions
9. Print and collaterals
3. BPO / Workflow Solutions [animation to explain what each of the below is]
   1. Online Catalogue and Logistics – Our online catalogue and logistics solution provides an end-to-end service: on behalf of our clients who are in charge of marketing / brand management, we manage an online catalogue for their internal customers, process the payments, consolidate the orders, pick-and-pack and arrange the deliveries.  Our solution typically interacts with hundreds or even thousands of ‘internal customers’ who order marketing collaterals, stationeries, forms, gifts and premiums for their individuals’ or local markets’ needs. 
   2. Brand Management – We offer bespoke services for brands that manage a large chain of retail points across a city, a country or the entire Asia Pacific; services may include visual merchandising planning, layout services and policing.
   3. Vendor and Procurement Management – We are experts in vendor and procurement management.  As consultants and advisors to our clients, we work with them closely to devise vendor and procurement policies and strategies with the objective of answering to the client organisation’s particular needs and taken into account their circumstances.  We manage the entire procurement process, implement vendor accreditation programme and execute the policies on the client’s behalf.  Using our proprietary vendor management system, Icicle Hub, we manage a wide range of vendors, suppliers and free-lancers over the entire marketing supply chain, providing creative, artwork, videography, photography services all the way to print production, gifts and premiums, roadshow and exhibition services.  We are open to work with our client’s own vendor panel or we are happy to suggest alternatives.  Our methodologies of introducing and implementing a procurement management strategy are proven and tested and have delivered sustainable positive results for our clients over the years.
   4. Workflow Management – We at Icicle are solution providers.  We tailor technology-driven solutions for our clients wherever we identify an opportunity to automate and standardize.  We work on bespoke projects and build proprietary systems that can integrate with client’s infrastructure.  Our solutions are geared towards delivering cost efficiencies and sustainable savings for our clients.

 

4. Clients
   1. Banks, Insurance and Corporates [note: speed to market, low cost, secured data]
      1. Case study 1: AXA rebranding – a major insurance company had to launch a rebranding exercise which involved over 200 items to be produced from artwork adaptation to delivery.  Icicle managed the entire process with client’s total satisfaction.
      2. Case study 2: DTZ business card – a global real estate solutions provider and facilities manager with over 15 offices across China hired us to develop and implement an online stationery ordering system in order to ensure brand alignment and generate savings.  Through a user-friendly secured online ordering system, the client’s internal users in different offices are able to order localized business card and artwork and approve PDF proofs on-the-fly.
      3. Case study 3: AXA Online Catalogue - a major insurance company outsourced the entire marketing collaterals and giveaway ordering system together with logistics and delivery to Icicle for lower costs and great efficiencies.
      4. Case study 4: Citibank secured data handling – a global bank appointed Icicle to handle its direct mail with customers’ confidential data.  Icicle’s stringent information security policy and air-tight workflow ensure that the bank’s and it customer’s data is handled with strict confidentiality.
   2. Retail Chains and FMCG [brand consistency, speed to market and low cost]
      1. Case study 1: Mannings print management – one of the largest retail chains in Hong Kong has been using Icicle’s service for over 10 years to meet its regular and ad hoc POS and visual merchandising printing needs.  The services include pick and pack of POS materials for individual store, delivery and logistics, store enquiry hotline, urgent round-the-clock campaign execution and advisory on production specifications at concept stage.
      2. Case study 2: Wrigley – POS design and art – we implemented an automated artwork generation system for this leading FMCG brand to shorten their lead time to market for their regular POS materials and allow the brand managers to focus on more strategic activities.
      3. Case study 3: A brand in the UK sources products from multiple manufacturers in Asia, particularly in Southern China.  The manufacturers each work with their own printers for the packaging production, resulting in inconsistency of colour and paper standards, affecting the brand equity.  The brand turns to Icicle for consolidated packaging production management and the subsequent distribution of the packaging to the manufacturers.  The client has since enjoyed overall savings, better control and accountability for colour standards, paper standards and corporate social responsibility.
   3. Hospitality & Properties [bespoke, brand consistency, R&D]
      1. We collaborate with leading brand consultants to develop and produce bespoke marketing collaterals for property developers, hotels and restaurants.  Our designers and production managers are involved at the very early stage of concept initiation to advise on use of paper, medium, finishing effects etc., and throughout the process, we put in tremendous R&D efforts to explore different ways of printing on special materials, binding and special finishing.  The result is a very high quality collection of collaterals which properly reflects the character and luxury sentiment of the properties that are being marketed.

Hotels: Hotel Icon
Property Developers: Hysan
Boutique Developers: Blakes
Restaurants: Royal China

4. Luxury [brand consistency, bespoke, regional coverage]
   1. Case study 1: Cosmetics and Skincare (Estee Lauder) – a leading cosmetic and skincare brand uses Icicle in Asia Pacific to fulfill their marketing collaterals production, with stringent requirements on colour management and brand alignment.  Icicle manages production across the region for the same brand visuals to ensure consistency.
   2. Case study 2: Fashion/Luxury (Coach) – a leading fashion brand uses Icicle across 10 countries in the region for producing their marketing collaterals and direct mailing.
   3. Case study 3: Luxury Retail (Lane Crawford)
   4. Case study 4: Lifestyle (Jo Malone)

 

5. Vendor Network

 
Icicle works closely with marketing production / execution vendors in all areas to deliver scalable and cost effective omni-channel marketing services in Design and Art, Videography & Photography, Web & Mobile, Gifts & Premiums, Visual Merchandising and Print & Collaterals. 
 
What makes Icicle vendor network unrivalled?
•      A wide variety of choice of offerings and experiences so that the vendor of perfect fit is selected for each of our client’s projects.
•      Specialty expertise / equipment / certifications can be found in our vendor network
•      A Regional network with no geographical limits allows for offshore production option for our clients
 
If you are a vendor and would like to join the Icicle network, please contact us at or our local offices.
 

6. News – [Links to newsletter, press releases in HTML]
7. Career

At Icicle we build and deliver customer-centric marketing solutions.  We work with the most visionary and forward-thinking brands in Asia.  Our people come from a diverse background: advertising and creative, technology and solutions development and even production and logistics.  What we have in common as a team is a strong passion in delivering value to our clients.   Working at Icicle, you will be part of a team of flexible, agile and result-driven people with the opportunity to work with marketing and procurement professionals from leading brands across sectors.  If you are interested in joining Icicle, we have the following openings:    
[CMS to list the openings]

8. Contact Us

Addresses
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