§  Fast growing theatrical market, that increased by 13% CAGR between 2007 – 2012
§  Highly competitive free to air TV market, with 200+ terresterial and satellite channels, driven by high growth in TV advertising
§  Favorable economic and demografic trends (young and urban population) in Turkey, which supports the secular trend in increasing consumption in entertainment
§  Increasing competition in pay TV market (Dsmart owned by Dogan Group launched in 2007, tivibu owned by Turk Telekom launched in 2010)
§  Increasing internet penetration and new entrants in online video market
 
Turkish advertising market, one of the main drivers of content demand is still nascent in terms of per capita consumption lagging far behind developped markets and comperable emerging markets. Also, low per capita theatrical admissions present significant growth opportunies for Fida.
 
Furthermore, Turkish feature movies revenues are still mainly theatrical driven (vs less than 20% in US), there exists a significant opportunity for increased non-theatrical windows sales. Fida is best positioned to benefit from the increased use of feature movies in other media.
 

Company and Investment Attributes

 
§  Market leader in all of the five business lines of operations in Turkey (feature movie production, independent movie acquisitions, theatrical distribution, home video distribution and screen advertising)
§  Long dated and strong relationship with major studios and independent producers
§  Unique network in Turkish media industry
§  Rapid growth, restructured (i.e. loss making contracts terminated) recurring businesses, with revenues of 106 mio TL and 110+ mio TL in 2011 and 2012 respectively and steady EBITDA potential of 10-12%
§  Highly valuable library of foreign and local movies worth 45+ mio TL, built over the last 8 years providing healthy yearly cash flow
§  Significant production project pipeline of feature movies and TV series, presenting significant opportunity in increaseing revenues and profitability
§  Entrepreneurial management and established corporate structure
 

Investment thesis

 
§  Investing in one of the leading media assets in Turkey, in one of the fastest growing media markets in Europe and ME, at a relatively early stage
§  Opportunity to partner with a leading content house, ready to increase market share with more financing, in Turkey and regionally
§  Opportunity to vertically expand to exibition business
§  Quick pay back of investment, with proper capitalization

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